Strength Culture · Research tests
Implementation workflow
Launch milestoneLive by Monday
7 September 2026
7 September 2026
Strength CultureChunShared
01Inputs
To do
Actor responsible
Next step
Confirm email platform and customer-ID merge field
Strength Culture
Send platform name, merge-field format or anonymised example to Chun
Decide individual ID versus audience-segment tracking
Chun + Strength Culture
Confirm the required level of identification
02Build
To do
Actor responsible
Next step
Add hidden customer-ID tracking to both survey forms
Chun
Generate personalised survey-link format
Build final Test 1 and Test 2 forms
Chun
Test questions, routing and response capture
Produce implementation package
Chun
Deliver test purpose, hypotheses, instructions, success measures and analysis framework
Write member-email assets
Chun
Provide subject line, email body and CTA
Update QR codes and desk display
Chun
Connect physical display to final live surveys
Run complete pre-launch QA
Chun
Verify links, QR codes, mobile usability, submissions and customer-ID capture
03Launch
To do
Actor responsible
Next step
Load email into member mailing system
Strength Culture
Insert personalised survey link
Send internal test email
Strength Culture
Confirm the correct ID reaches the response data
Brief front-desk staff
Strength Culture
Explain audience routing and test procedure
Launch both tests
Strength Culture
Email members and place the desk display
04Learn
To do
Actor responsible
Next step
Monitor incoming responses
Chun + Strength Culture
Check response volume, data quality and technical issues
Analyse fresh test data
Chun
Identify patterns, compare audiences and recommend the next investment decision